About Broccoli
Broccoli is a consulting and technology partnership that helps small businesses make sense of their data, clean up their processes and start using AI in ways that produce results.
We are not a software vendor with a product to push. We are two senior practitioners who sit down with clients, figure out what they are genuinely trying to accomplish and build the right thing to help them do it.
What makes Broccoli different is not just technical skill but the earlier work: the problem specification, the process mapping, the patient effort to help a client understand what is actually happening in their business before anything gets built. That is where the real value lives and that is what our clients remember. We are trying to do excellent work for the right clients and grow from there.
Why Broccoli?
The name is not an accident. We named it Broccoli because of one simple truth about data: having it is not the same as digesting it. A lot of businesses are sitting on more information than they know what to do with. There are CRMs full of contacts nobody has touched, dashboards that nobody looks at, AI tools that got implemented and forgotten, and spreadsheets that one person understands and everyone else avoids. And underneath all of it are processes that were never quite right to begin with, which means the data coming in was never quite clean either. The data is there. It just never gets properly broken down. We help you digest it all. We clean up what is coming in, fix how it flows through your business, and turn what was once overwhelming into something your business can actually absorb, understand, and act on every single day.
Meet Colin and Brittany
Colin Willis, Ph.D
Co-founder
Brittany Clapp
Co-founder
Colin is a data scientist and strategist with deep expertise in advanced analytics, statistical modeling, and AI-enabled systems. He holds a Ph.D. in Industrial-Organizational Psychology and has spent over a decade helping organizations work confidently with complex, sensitive, and high-stakes data. He has advised executive teams across technology, government, and Fortune 500 companies, and brings a scientific, product-minded approach to building systems that reduce uncertainty and support better decisions over time.
Brittany has over a decade of experience in enterprise operations and data transformation, with a focus on turning complex organizational processes into clear, functional systems. She has led large-scale implementations across Salesforce, PSA platforms, data migrations, and automated workflows, with projects spanning industrial engineering, consulting, and enterprise operations at the multi-million dollar level. She builds solutions that are technically rigorous but also practical, with real attention to adoption and long-term usability.
What would you do with the time you're losing to broken processes?
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